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- Quality measurements: questionnaire design, development of diagnostic models, and a system of measurement indicators.
- Human Resources management in the tourism industry: recruiting guidelines, strategies for attracting, selecting, training and evaluating employees.
- Innovations in tourism management. Debate on structure components, properties and processes.
- Tour operators: SWOT Analysis.
- Specialized seminars in hotel management, restoration and tour operators.
- Financial control in the tourist companies: apply an accounting plan and a wealth structure to the tourist company.
Executives of tourism and leisure companies who wish to develop clear criteria of integral management and who want to perfect their decision-making systems and tools.
Diffusion of the latest innovations in the area of business and leisure tourism, management expertise and skills, as well as the specific elements managers need to lead this industry. The program incorporates innovative management models for effective corporate leadership.
The methodology used by ESADE -active learning, individual and group work and relevant topic debates- is of the most innovative in Spanish business education. Case discussions allow for the application of the knowledge acquired, stimulate personal development and go a step further by focusing on the inductive process used during preparation and discussion.
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Tuition Eur. |
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17 November 2008 to 9 June 2009.
Monday, from 9 to 18.30h, and Tuesday, from 9 to 14h. |
16.350 ¤ |
Barcelona |
Program Director Barcelona
see CV
Barcelona
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| Next Steps |
Contact:
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