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Sport Sponsorship and Cultural Patronage Strategy
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The objectives of this programme are:
- To understand the different strategic functions of sponsorship
- To introduce strategic tools to align sponsorship and patronage activities with corporate strategy
- To analyze the key factors for the successful management of the evolution in the sponsor-sponsored client relationship
- To identify tools and variables for measuring the impact of sponsorship activities
- To visualize the future tendencies in the field of sponsorship and patronage
Those involved in the decision-making process with regard to company sponsorship and patronage activities. Participants include top company managers and their staff, as well as managers of areas such as sponsorship, patronage, corporate reputation, communication and image and institutional relations, etc. Owners or shareholders involved or interested in the management of the company¿s sponsorship and patronage activities.
Those involved in the decision-making process with regard to company sponsorship and patronage activities. Participants include top company managers and their staff, as well as managers of areas such as sponsorship, patronage, corporate reputation, communication and image and institutional relations, etc. Owners or shareholders involved or interested in the management of the company¿s sponsorship and patronag
- They learn about the latest trends in sponsorship management
- They can interact with the managers of other companies who have similar responsibilities
- They can develop a comprehensive vision of sponsorship and patronage management
- They will increase number of tools at their disposal for strategic sponsorship management.
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Tuition |
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Febrer 19 and 20, 2009
From 9 to 18.30h |
1.925 ¤ |
Barcelona |
Program Director Barcelona
see CV
Barcelona
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| Next Steps |
Contact:
Downloads:
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