Modern marketing and sales management means being able to speak different languages to different countries and cultures. The same product or service may require a variety of approaches according to how you want to position the brand or how you can maintain an international image while adjusting to local needs. Since here are so many different aspects to marketing and sales today, SDA Bocconi School of Management and ESADE Business School have brought together their renowned expertise in marketing to deliver a truly unique programme. emms offers the sum of distinct approaches while blending complementary competencies.