A dynamic & flexible programme
The emms programme is designed for working executives. It has a balanced mix of
residential modules and distance learning sessions, enabling you to develop your career path while continuing to work. It is a programme to help you enhance your career prospects without disrupting your career.
The emms programme aims to enable you to tackle key issues in marketing and sales management. Successful marketing means looking to the future, anticipating it, grasping opportunities that need to be developed, and unfurling successful strategies before and better than your competitors. Successful sales management means bringing products and services to the market precisely when the market is ready to buy them.
Making the most of your time
One of the elements that makes emms unique is its flexibility. emms is a comprehensive and demanding programme that allows you to optimise work and study periods. The residential modules in Milan, Barcelona and Madrid - in combination with cutting-edge distance learning sessions - are rigorous yet allow for the flexibility needed to manage time. The structure of the course itself reflects real-world experience and at the same time enhances current aptitudes through interaction with fellow participants from a multitude of
backgrounds and nationalities.
The residential modules provide an effective platform for interactive learning and exchange of knowledge, competences and opinions between participants and professors.
The distance learning sessions allow you to continue the course requirements through a virtual platform allowing for personal management of time as well as the opportunity to internalise new knowledge, evaluate its managerial relevance for business and to put into practice what has been learned.
An international experience
The international mixture of course participants and the variety of personal and professional backgrounds is a basis for providing and enhancing multicultural interaction. Participants will be driven to grow not only by faculty but by equally adventurous and challenge-seeking course companions.
Timing your commitment
emms is a full commitment. Given the value of time and the demands of
the programme, the course content is spread over fourteen months with a
blend of residential modules and distance learning. This allows you to
benefit from the requirements for face-to-face interactions while allowing
for continued career management. The 16 courses that comprise the
programme are taught during the seven residential modules. Each course
will start with face-to-face sessions, will then continue by distance learning
and will end on-site with the final exam.
Face-to-face sessions are effective in establishing the building blocks of the
course content while distance learning allows you to proceed at your own
pace. The course material and the assignments for the distance learning
sessions will be provided through an intuitive, easy-to-use technological
learning platform. No special software is required to access the platform, simply a Windows-based computer with a broadband Internet access.Interaction between you and the faculty and between you and the other participants is not limited to face-to-face lessons, as the distance learning technology employed can allow relevant exchange of ideas, opinions, and knowledge.
